Every month emails are sent to parent users to encourage them to use the MySchoolBucks service. During the holiday months, this email was sent to over 1.5 MM parents who have at one point signed up with the service. The purple text where it says Fantastic is actually a rolling GIF that also said wonderful, super, and great.
This email also encouraged users to download a winter U-Create story series, similar to MadLibs that I had created.
Winans Writing Consulting 