Allow me to set the scene, I’m in my twenties and I’ll be looking to buy a house in the next few years. When it’s time for that house to need service work, I’m going to need someone I can call immediately. I’m going to “open” my smartphone and search for a company that can help me. Someone who I can call immediately asking a question or requesting service. I hate wasting time, when people ask what I hate most, it’s wasting time! Getting results right away is a big plus for me, along with my generation. So having a website and social media accounts that have the correct info is crucial to reach us. If you have a website or social media account that’s not updated, please check out the previous blog I wrote on Why Updated Websites Matter.
Some of the most effective ways to reach customers is through social media. Posting once or twice a day will reach more people than email, heck, even once a week will do the trick. Posting on Facebook is another great option—most of your customers use it already and it has a much bigger impact than email. Plus, people who really like your service will share and like what you’re posting too. You can follow different accounts so that way if you share their post, they can share your post. The same goes for Twitter. Re-tweet someone, they re-tweet you. I might even go as far as having a YouTube channel that links to your Facebook account so you can talk for 3 minutes about what your company offers opposed to typing out long paragraphs and making it look pretty. A video can do wonders!
When it comes to millennials, we like things at our fingertips, we like answers immediately, we want it and we want it now! For a more statistical approach to your social media account, check out parature.com. Thanks and happy tweeting!
Winans Writing Consulting 