
Many businesses strive to host a webinar a month, but depending on the seasonality of work, once a month can be difficult. This email was sent to prospects who signed up to attend a specific webinar, but missed it. Prior to emails promoting upcoming webinars, registration numbers hovered around 10-20 registrants. I was able to boost those numbers to over 100 at times but averaged about 70-80 registrants. In addition to boosting registration numbers, attendance was roughly 20% of signups.